Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Forgetting a child in the backseat

I can’t recommend that anyone read this incredibly moving article by Gene Weingarten about parents who forget that they have their kids in the backseat. (It’s a very difficult read, one that will likely make you weep.)

Gene, in one article, changed my feeling about these stories.

I’m more familiar with Gene’s comedy writing. This piece is remarkably well-crafted, and the stories within it are unspeakably painful.

I went to Lauren and the girls for hugs and kisses after reading it, and gave Lauren a summary, but told her not to read it. Her response — of course — was that it could never happen to her.

I told her that it could never happen to anyone… but still does.

Posted on March 13th, 2009