Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.


We weren’t scared. A little weirded-out, yes, but not spooked.

Last night, Lauren and I had just set a bunch of clocks ahead by an hour, and were going to bed. (I’d gotten too tired to watch the end of Wall-E.)

As we were finishing up with teeth brushing and light switching and such, we both heard a series of beeps in the distance.

“Were you running the dryer?” I asked Lauren. She wasn’t.

We went to sleep, wondering what the heck had beeped.

This morning, once I was downstairs prepping Anya’s breakfast, I noted that the microwave was still an hour behind for some reason. And then I realized that it had beeped approximately 11 minutes and 32 seconds after I had re-set its time the night before. And then I realized that last night I had set the kitchen timer on the microwave, instead of the clock.

Posted on March 8th, 2009