Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Kids Prefer Veggies With Cool Names

Link: Kids Prefer Veggies With Cool Names

I wish my parents had known. And I wish it made it easier for me to get into new veggies now… But I think there must be an age when X-Ray Vision Carrots start tasting exactly like regular, disgusting carrots. And I’ve reached that age.

Posted on March 2nd, 2009