Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

What I Do; What I Don't Do

For a long time, my job was focused on working mostly on the site Cracked.com. That was definitely fun, since Cracked is a humor site, and I like humor. These days, I’m focused more on LIVESTRONG.COM, TheDailyPlate.com, and eHow.com. They’re fun because of the challenges they present and the varied kinds of work I do on them.

But back when I was at Cracked, I started a Cracked account on Twitter. My bosses at the time didn’t know what Twitter really was, or what it meant that I was doing it, but they had no problem with my pursuing one of my crazy ideas. Ever since, I’ve been writing (with my pal Soren) silly, irreverent, and goofy tweets there. Over time, the Cracked Twitter account gained some appreciable followers — not a big number by Twitter standards (2,000 or so), but a big number for all of my employer’s “official” Twitter accounts.

Sadly, though, time marches on. Since I’m no longer officially involved with Cracked on a day-to-day basis, and since Cracked has, y’know, an editorial process and everything that I’ve been operating outside of… As of last night, I’ve handed over the keys to the castle to some mighty fine colleagues of mine. I’ll have to share my hilarious tweets on my own Twitter account, I guess.

The good news is, I’m now writing a greater percentage of the tweets for the LIVESTRONG.COM account. But those will admittedly be less snarky overall!

I also recently scored a fun part-time gig: Writing freelance reviews of iPhone apps for Macworld. So far, I’ve reviewed Shuffle Board, Expando, and Darts.

Posted on February 21st, 2009