Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

I chose Gmail over Mail.app years ago

Mavericks Gmail and Mail.app don’t work well together. I know because I’ve seen many, many articles about this online. But I haven’t read most of them closely. Because I love Gmail, and I loathe Mail.app.

My email solution is simple: I use Gmail, on the web. I use Fluid, site-specific browser, to make a custom email app for myself on my Mac for my personal email. And I also use Mailplane for my work account.

It surprises me that I prefer a web-based email solution. I always looked at webmail as a method of last resort; native apps were forever preferable. Until a couple years ago, when I grew frustrated with Mail.app for some reason or another. I don’t remember what the latest thing to annoy me was, but I recall that I turned to Gmail on the web whenever I needed to search for something, since searching there was ridiculously fast compared to Mail.app’s.

Finally, I threw in the towel and decided to give Gmail on the web a go full-time. Years later, I’m still there. And I love it.

Gmail on the web works the way I want my email to work. I rely on its keyboard shortcuts: Send and Archive is wonderful; quick keyboard access to deleting messages I’ll never need again and archiving the rest is perfect. I can’t claim to achieve daily inbox zero, but my inbox is managed way better in Gmail’s interface than Mail’s.

I have no issues trusting Gmail as my sorta-IMAP provider: Its reliability beats almost everyone else’s, its search is unparalleled, and its storage is ample. Using Gmail as my mail backend means I can use Mailbox on my iPhone, which I love. It means I can access a familiar spin on my inbox wherever I am. Where some feel like foreigners as they traverse their inbox on the web, for me it’s always home.

I suspect Apple will eventually find a way to make Mail work better with Gmail. But I don’t care. I’ll peek into Mail with each OS X release, but Gmail on the web has simply proven itself as a reliable, speedy, and effective way for me to manage my inbox. I’m happy with it.

Posted on November 3rd, 2013