Lex Friedman blogs here.

Lex is the EVP of Sales and Development for The Mid Roll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, and the former cohost of Unprofessional.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Virtual hot chocolate cures cancer

My mom’s breast cancer diagnosis came just a matter of days after my nephew Adi’s leukemia diagnosis. Mom and Adi are fighters. They'll win.

What have I done? What can I do? Besides feel helpless and hate on cancer, I’ve done almost literally the least I could do: I visited Mom in Tucson, and we sent some gifts all the way to Israel for Adi. (Some of those were digital, because shipping costs are insane.)

But mostly, I’ve just sat around thinking about my family members going through such serious health crises, wondering what else I could or should be doing.

Not my Anya, though. Anya, who just turned seven, decided that she wants to open a hot chocolate stand on a cold day, and donate all the proceeds to cancer research. (We’ve chosen Stand Up To Cancer, which allocates 100% of the funds raised from individual donors to research.)

The hot chocolate stand opens this Sunday at 10:30am outside our house in New Jersey, and will be open for two hours.

I mentioned on Twitter that if you can’t make it to our house, you’re free to buy a virtual cup of cocoa from Anya to donate to the cause. You can use PayPal to paypal at thefriedmans.net, or use cash@square.com to lex at lexfriedman.com, and I’ll make sure Anya knows about all your virtual hot chocolate orders.

She’s raised more than $600 $750 $900 $1000 $1300 $1500 (see below), and we haven’t stirred a single cup of powder yet. Thanks, Internet. Her mind is blown.

Update: 24 hours later after my initial tweet, Anya's sold $2,000 of virtual hot chocolate. The stand will open on Sunday. Your support is amazing, and Anya and the rest of my family offer our tremendous gratitude.

Posted on October 24th, 2013