Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

An ending and a beginning

In April 2011, I became a full-time employee at Macworld. My last day at Macworld will be September 16th.

I’m leaving Macworld with a heavy heart. I begged to get hired, I have long loved the publication, and it’s been a true delight to write for a brand I read eagerly every week as a kid. So why go?

As you probably know, I’ve been running a side business called Podlexing, a podcast sponsorship network. I fell into that business, but Podlexing quickly grew into a substantial operation. I now represent fifty shows, and things are going very, very well.

All that said, I have three kids. I love stability, salaries, and benefits. Couple my need for those elements with my affection for Macworld, and there’s no way I would quit to run Podlexing full-time. And that’s not what happened.

Rather, I started having conversations with The Mid Roll. That’s a company a lot like Podlexing, with an enviable roster of podcasts, including WTF with Marc Maron, The Nerdist, Kevin Pollak’s Chat Show, Comedy Bang Bang, and By The Way with Jeff Garlin. As The Mid Roll and I discussed the best ways we could work together, the obvious answer became clear: As of September 17th, I'll be joining the team officially to head up sales and development.

Podcast advertising is still in its infancy, and I’m very excited to get the chance to define the industry with The Mid Roll. At the same time, I will miss Macworld, remain ever-grateful for the opportunity to work there, and ideally get to contribute some freelance stories from time to time, too.

If you have a great podcast and it’s not represented by Podlexing or The Mid Roll, you should get in touch. And if you have a product or service to promote, I’d of course love to hear from you, too.

Posted on August 28th, 2013