In April 2011, I became a full-time employee at Macworld. My last day at Macworld will be September 16th.
I’m leaving Macworld with a heavy heart. I begged to get hired, I have long loved the publication, and it’s been a true delight to write for a brand I read eagerly every week as a kid. So why go?
As you probably know, I’ve been running a side business called Podlexing, a podcast sponsorship network. I fell into that business, but Podlexing quickly grew into a substantial operation. I now represent fifty shows, and things are going very, very well.
All that said, I have three kids. I love stability, salaries, and benefits. Couple my need for those elements with my affection for Macworld, and there’s no way I would quit to run Podlexing full-time. And that’s not what happened.
Rather, I started having conversations with The Mid Roll. That’s a company a lot like Podlexing, with an enviable roster of podcasts, including WTF with Marc Maron, The Nerdist, Kevin Pollak’s Chat Show, Comedy Bang Bang, and By The Way with Jeff Garlin. As The Mid Roll and I discussed the best ways we could work together, the obvious answer became clear: As of September 17th, I'll be joining the team officially to head up sales and development.
Podcast advertising is still in its infancy, and I’m very excited to get the chance to define the industry with The Mid Roll. At the same time, I will miss Macworld, remain ever-grateful for the opportunity to work there, and ideally get to contribute some freelance stories from time to time, too.