Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Podlexing, the podcast advertising network

Late last week, I unveiled Podlexing, a podcast advertising network. Allow me to explain.

The goal of Podlexing is to help excellent advertisers sync up with comparably excellent podcasts. 

The origin story goes like this: I sold ads for my own show with Dave Wiskus, Unprofessional, and got pretty good at it over time. Another podcast host asked me to sell ads for his podast, also hosted on Mule Radio. And eventually Mule asked if I'd help them sell ads across all the shows on the network. 

Then I started helping out Macworld with its podcast ads.

And then Marco Arment asked if I'd help him sell ads on Accidental Tech Podcast. And then Jason Snell asked if I could help out with The Incomparable

So eventually, the shows I was helping sell sponsorship slots became numerous enough that I figured I should hang up a virtual shingle; Podlexing was born.

If you'd like to sponsor some truly great podcasts, get in touch. And if you happen to host a truly great podcast that I don't already sell sponsorships for, let's fix that.

Posted on May 12th, 2013