Late last week, I unveiled Podlexing, a podcast advertising network. Allow me to explain.
The goal of Podlexing is to help excellent advertisers sync up with comparably excellent podcasts.
The origin story goes like this: I sold ads for my own show with Dave Wiskus, Unprofessional, and got pretty good at it over time. Another podcast host asked me to sell ads for his podast, also hosted on Mule Radio. And eventually Mule asked if I'd help them sell ads across all the shows on the network.
Then I started helping out Macworld with its podcast ads.
So eventually, the shows I was helping sell sponsorship slots became numerous enough that I figured I should hang up a virtual shingle; Podlexing was born.
If you'd like to sponsor some truly great podcasts, get in touch. And if you happen to host a truly great podcast that I don't already sell sponsorships for, let's fix that.