Lex Friedman blogs here.

Lex is the Chief Revenue Oficer for ART19, the world's biggest podcasting company.

He was previously Chief Business Development Officer at Midroll, Macworld's senior writer, and the co-founder of a diet tracking website in the pre-iPhone era. Not all at the same time.

He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow Lex on Twitter.

Lex at One More Thing

I'll be speaking at the One More Thing conference in Australia in May, and you ought to come. Early bird registration is now open.

My talk will be about how to think about your app from the perspective of the person who will review it — and plan accordingly. And just as importantly, I'll offer some advice on how to pitch and announce your app to the press.

Oh, and Wiskus will be there. Unprofessional live down under. It's happening. And it's sponsored by Squarespace

Posted on March 21st, 2013