Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Lex at One More Thing

I'll be speaking at the One More Thing conference in Australia in May, and you ought to come. Early bird registration is now open.

My talk will be about how to think about your app from the perspective of the person who will review it—and plan accordingly. And just as importantly, I'll offer some advice on how to pitch and announce your app to the press.

Oh, and Wiskus will be there. Unprofessional live down under. It's happening. And it's sponsored by Squarespace

Posted on March 21st, 2013