I'll be speaking at the One More Thing conference in Australia in May, and you ought to come. Early bird registration is now open.
My talk will be about how to think about your app from the perspective of the person who will review it—and plan accordingly. And just as importantly, I'll offer some advice on how to pitch and announce your app to the press.
Oh, and Wiskus will be there. Unprofessional live down under. It's happening. And it's sponsored by Squarespace.