Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

The West Wing theme song

I just finished re-watching the entirety of The West Wing via Netflix. Although I got really good at dragging the iPad's playback slider the perfect amount to skip from the beginning of the opening credits to their conclusion, I didn't always leverage my newfound talent. W.G. "Snuffy" Walden's theme song for The West Wing was and remains a thing of beauty, perfectly setting the tone for the show.

Years ago, when my wife and I still lived in Los Angeles, I'd watch The West Wing every week when it aired. And eventually, I decided a theme song as masterful as The West Wing's deserved not just Snuffy's excellent orchestration, but also lyrics to accompany it.

That's when I wrote these words to The West Wing's theme. Enjoy.

Posted on February 6th, 2013