Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Here I go again on my own

I love Tumblr. Or, more accurately, I loved Tumblr.

I first started blogging in 2001 with Blogger. In late 2002, I moved to a blogging platform of my own creation, which I used for seven years.

In January 2009, I switched to Tumblr. I wanted motivation to write more, and Tumblr's lovely interface and clever niceties seemed intriguing. And indeed, they still could be.

Unfortunately, however, Tumblr's consistent problems with maintaining uptime just don't work for me anymore. If I'm going to get Fireballed, or if a Macworld piece I write is going to link back here, it's simply embarrassing to me if my site is offline. 

At this point, I think it's no longer a reflection on Tumblr; everyone knows Tumblr's downtime is consistent enough that the site needs its own Fail Whale. So I realized that my site's lack of reliability instead really did reflect back on me. 

Hence this move back to self-hosting my blog. I believe that I've successfully implemented Tumblr's URL structure so that all the old links continue to "just work," but feel free to let me know if you encounter something horribly broken. Besides my faith in Tumblr, I mean. To export my data, I used this impressively awesome service.

I'll miss some of Tumblr's advantages, but I trust my own uptime more than theirs.

Posted on January 22nd, 2011