Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

I Love a Parade

As you may know, I write reviews of iPhone apps for Macworld.

Roger Ebert probably doesn’t clip every ad that quotes his reviews. But for me, it’s pretty rare. Here’s a full-page ad from Parade Magazine for Numbrix:

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That “An engaging puzzler…” line close-up:

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Pretty cool! And since Numbrix really is a great app, I’m delighted to be cited.

Posted on September 1st, 2009