Lex Friedman blogs here.

Lex Friedman is Macworld's Staff Writer. He formerly wrote for TidBITS and worked as the Senior Director of Product & Community at Demand Media. Views expressed here are, unsurprisingly, his own.

He co-founded The Daily Plate.

His first book, based on his website The Snuggie Sutra, is available now.

Lex also tweets with some regularity.

I Love a Parade

As you may know, I write reviews of iPhone apps for Macworld.

Roger Ebert probably doesn’t clip every ad that quotes his reviews. But for me, it’s pretty rare. Here’s a full-page ad from Parade Magazine for Numbrix:

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That “An engaging puzzler…” line close-up:

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Pretty cool! And since Numbrix really is a great app, I’m delighted to be cited.

Posted on September 1st, 2009