Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Rebound podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Kindle, Entertainment Weekly, the iPhone, and Genius

I had installed Amazon’s Kindle app on my iPod Touch. The Kindle app turns your iPhone into a mini-Kindle, Amazon’s much-hyped eBook reader.

The iPhone app — particularly with an update out this week — is fairly great. You can read any Kindle-edition book from Amazon’s store, turning pages by tapping or swiping. You can adjust the font size, and you can read with the iPhone in portrait or landscape mode.

I read more books on my iPod in the past few months than I had in all of the previous year. The magic is that the iPod was always in my pocket. Whenever I had downtime — long lines, waiting for lunch to finish cooking, waiting for Anya in the bathroom, or (let’s face it) spending time there myself — I could read another few screenfuls.

That’s a massive advantage over regular books.

It’s tiring, though. Reading books on a backlit screen causes strain to your eyes, and I found it made me feel just generally tired, as well. Where the actual Kindle shines is precisely in that it doesn’t shine. The E-ink screen you’ve heard about really is that cool. People are often surprised that you need a book light to read the Kindle in the dark. The screen is just like a book. You need a light to read a book; you need a light to read the Kindle.

I was so pleased with the increase in my reading that I made the investment and bought Kindle 2. Reading that many more books, to me, is a killer app. If it takes a pricy gadget to get me there, I’m happy to pay the price.

(For a while, the big debate for me at night has been TiVo vs. Netflix vs. Wii. Now I have to throw “reading Kindle” into the mix, and frankly I don’t mind.)

Not unrelatedly, I canceled my longstanding Entertainment Subscription today. I freed up $150, since I was renewed through 2012. I enjoy the magazine, but I’m always way behind. Unlike the Kindle, it’s not always nearby, and I don’t ever take time to sit and read it. Plus, all the entertainment news I need is online these days. If EW came to the Kindle (it’s not there yet), I might be interested… But there are all these books to read.

(And Wii games to play. And shows on TiVo to watch. And Netflix movies.)

Posted on May 22nd, 2009