Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Podcast Network

#160 September 15, 2014: Podcast Network

I won't spoil this episode, which you'll either love or hate. Or merely tolerate. Definitely one of those, though. Probably.

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted 19 hours ago

How Guilty Should I Feel?

#159 September 12, 2014: How Guilty Should I Feel?

I have moral quandaries about using local restaurant coupons and freelancing for Macworld. Be my conscience!

Posted on September 12th, 2014

Xbox Free60

#158 September 11, 2014: Xbox Free60

I wished for a free Xbox, and I got a free Xbox. The system works!

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on September 11th, 2014

Scattered Macworld Thoughts

Posted on September 10th, 2014

Apple Watch and Apple Pay are stupid names for cool things

Lex's note:

I wrote this last night, as an op-ed for Macworld. Then, today, just about everyone left at Macworld got fired, with a smidgen of exceptions. (Not being coy—just haven't heard definitively at this writing.)

My editors at Macworld would have turned this piece into something awesomer. They may have made me tamp down my Trump insults, but they would also have tightened up my writing and my arguments and fixed whatever grammatical errors you can find below.

The management team at Macworld didn't know what it had, and now it doesn't have it anymore. I can't wait to see what those fine writers and editors do next.

Anyway, here's my opinion about the crappy names for those new Apple products. PS: Macworld would have come up with a better headline, too.

Whether you think Donald Trump is a blowhard, or merely eminently unlikeable, we can probably agree that his approach to naming his possessions skews a bit self-absorbed: Trump Taj Mahal, Trump Tower, Trump Palace, Trump National Golf Club, Trump Winery, and on and on.

It bums me out that Tim Cook’s Apple is gung-ho on following in Trump’s footsteps when it comes to naming things. As exciting as Tuesday’s announcements were, the names Apple Pay and Apple Watch leave me cringing; they lack the creativity, style, and uniqueness exhibited by the products they describe.

(Quick aside: Remember that Steve Jobs’s Apple only called the Apple TV the Apple TV because the UK’s iTV threatened to sue if Apple kept that name. And Roku is a way cooler name than Apple TV.)

The reality is, these names don’t matter much: Apple will sell roughly a bajillion Apple Watches; Apple Pay will succeed or fail depending upon whether people are willing to trust their iPhones with their credit cards, name be damned.

An Apple Watch by any other name would be no more seemingly awesome than the device Apple unveiled Tuesday. But Apple could have done so much better.

An i for an i

I suspect Apple didn’t call the Apple Watch an iWatch in part because everyone assumed it would; Apple hates to be predictable. I also suspect Apple recognizes that the naming convention kicked off with the iMac in 1998 is showing its age. (And the parade of ancient software bearing the i-Prefix—like iTunes, iMovie, iDVD, iWork, and iLife—isn’t helping matters.)

I’m all for change. Ken Segall, who is credited with naming the iMac, suggested that the “i” stood for “Internet,” but also represented “individuality” and “innovation.” Customers today know that Apple’s devices are Internet connected, and I firmly believe that Apple’s innovation speaks for itself. I’m okay with Apple’s seeming inclination to retire the “i.”

And yet I’m not nearly as supportive of swapping the Apple for my i.

Apple achin’ mountains

As named by Apple, we have an Apple Watch that can use Apply Pay to buy an Apple TV at the Apple Store.

That’s lame.

I’m not saying I have better ideas for what Apple could have christened its new technologies. I am saying I miss the era when Apple was making up wacky, original names like Performa and Quadra. I’m delighted that the company that names apps like Mail, Messages, and Calendar at least named Safari “Safari” and not “Browser.”

I don’t know why the Pebble smartwatch is called the Pebble—but it evokes some sense of personality in a way that Apple Watch can’t. PayPal and Stripe and Simple are all money-related technologies, and their names offer up a flavor that Apple Pay sorely lacks.

Surely, any clever or original names Apple settled upon would be similarly scrutinized by some overly judgmental jerk who thinks differently from me. But that hypothetical hypercritical person is wrong.

News anchors reporting on Apple’s big announcements needed to resort to awkward constructions like “Apple unveiled its long-awaited watch, called… the Apple Watch.” It’s an uninspired name that suggests going for the safe choice, the bland choice, the uncontroversial choice—all descriptors that sound decidedly un-Appleish.

Despite The Donald’s perspective, more memorable names trump safe ones.

Posted on September 10th, 2014

Apple Watch Watch

#156 September 9, 2015: Apple Watch Watch

I need one. And I share thoughts on how Apple names stuff.

Posted on September 9th, 2014

Notoriously Punctual

#155 September 8, 2014: Notoriously Punctual

My son predicts his first day of school, and I almost get to Marco's house too early.

Posted on September 8th, 2014

No News Is Good News

#154 September 5, 2014: No News Is Good News

154 episodes.


Sometimes I wonder: What have I done with my life?

Answer: A lot of podcasts.

Posted on September 5th, 2014

As My (Laughter) Husband

#153 September 4, 2014: As My (Laughter) Husband

In which I recount my wedding day, and the story of my iPhone's near drowning.

Posted on September 4th, 2014

Last in, first out

My email strategy sucks.

#152 September 3, 2014: Last In, First Out

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on September 3rd, 2014

A Controversial Opinion. Maybe.

Celebrity nudes! Lex Friedman! A match made in podcasting heaven.

#151 September 2, 2014: A Controversial Opinion. Maybe.

Posted on September 2nd, 2014

That Was Jeff Goldblum

#150 August 28, 2014: That Was Jeff Goldblum

In which I discuss video game consoles, my voice, and The BC-52's.

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on August 28th, 2014

V8 and Kindles

#149 August 27, 2014: V8 and Kindles

I wanted to call this episode The Beatles featuring Pitbull, but technical issues forced me to stick with my second choice.

Posted on August 27th, 2014

Your Noisy Lex

You may hate this episode.

#148 August 26, 2014: Your Noisy Lex

I'm sorry if you do. But it's the rare podcast recorded at 2.5 miles per hour. (That's 4.02336 kilometers per hour.)

Posted on August 26th, 2014

Good Morning, 3am!

#147 August 25, 2014: Good Morning, 3am

A friend of mine woke up at 3am today to go running before his wife had to leave on a business trip.

That is not something I would ever do.

Posted on August 25th, 2014

Challah At Your Boy

#146 August 22, 2014: Challah At Your Boy

...in which I close the door on the beard conversation, and promise not to go out for lunch today. Unless I do.

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on August 22nd, 2014

Lex Daily Your

#145 August 21, 2014: Lex Daily Your

Two times the follow-up! 

Follow-up on beards AND lunches. Two for one!

Also: You get to hear the theme song backward. What a country!

Posted on August 21st, 2014

Let's Do Lunch

I considered calling the episode Lex Do Lunch instead, but didn't, because I'm a good person.

#144 August 20, 2014: Let's Do Lunch

I'm curious about what you do for lunch during the work week. Won't you tell me?

Posted on August 20th, 2014

The Beard

#143 August 19, 2014: The Beard

In which I discuss my current facial hair status and its origins, and briefly express my sadness over the passing of Don Pardo.

Posted on August 19th, 2014

Keeping it Classy

#142 August 15, 2014: Keeping It Classy

There's some follow-up, some complaining, and some nonsense. A typical episode of The Lex Friedman Show with Lex Friedman, Starring Lex Friedman.

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on August 15th, 2014