Lex Friedman blogs here.

Lex is the EVP of Sales and Development for Midroll, the world's best podcast advertising network.

He was previously Macworld's senior writer, and continues to contribute to the publication. He is the cohost of the Not Playing podcast, a cohost of the Turning This Car Around podcast, a cohost of the The Reboudpodcast, and the sole host of the Your Daily Lex podcast.

Lex's first book, The Snuggie Sutra, is exactly what it sounds like. His most recent book is a Dr. Seuss parody for adults; it's called The Kid in the Crib.

You should follow him on both Twitter and App.net.

Lex would be delighted to speak at your awesome event.

Your Daily Jason Snell

#168 October 1, 2014: Your Daily Jason Snell

I re-take the reigns of YDL tomorrow. Jason — un-prompted! — filled in for today.

I am quite appreciative.

Posted 15 hours ago

I'm not dieting.

#167 September 24, 2014: I'm Not Dieting

I'm not dieting. I swear.*

*I'm lying.

Posted on September 24th, 2014

The Phoebe Controversy

#166 September 23, 2014: The Phoebe Controversy

Sometimes, TV shows have plot lines or characters that are just simply unnecessary, and they make it harder to enjoy the show. 

Allow me to complain about my television watching experience as relates to two new shows: The Mysteries of Laura and Madame Secretary.

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on September 23rd, 2014

On Line with Marco Tabini

#164 September 19, On Line with Marco Tabini

Special guest Marco Tabini joins me today to discuss the people who wait in iPhone lines. And his accent.

Posted on September 19th, 2014

Fascinating insights on the Kindle Voyage

Lots of people are blogging about the new Kindle Voyage. In part, as they acknowledge, because referal links to that Kindle are pretty lucrative, as Amazon referral links go.

I have no opinion on the Voyage just yet. But I do like Amazon referral dollars.

Posted on September 18th, 2014

Introducing The Rebound

Like Dan Moren, I used to work at Macworld. I chose to stop, though, where Dan's decision was kind of forced on him. But like every iCloud has a silver two-factor auth lining, there's an upside to Dan's unplanned Macworld departure: He's now free to do a tech podcast for fun.

I'm lucky enough to be among the two gentelmen Dan invited to join him on his podcasting journey—along with the delightful John Moltz. So I'm proud to announce YALP—yet another Lex podcast. This one is The Rebound, and it's three Apple nerds talking tech.

Credit to Moltz for the stellar name.

I think you'll like it. Here's The Rebound website, and here's the iTunes link, and here's the raw XML, and finally—of course—the Twitter account.

Posted on September 18th, 2014

Real Talk and Retirement

#162 September 17, 2014: Real Talk and Retirement

In which I cover early retirement, iOS 8, and other stuff.

Posted on September 17th, 2014

I'm Not Mad As Hell

#161 September 16, 2014: I'm Not Mad As Hell

Sorry for any confusion from yesterday's monologue. I had podcaster's block.

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on September 16th, 2014

Podcast Network

#160 September 15, 2014: Podcast Network

I won't spoil this episode, which you'll either love or hate. Or merely tolerate. Definitely one of those, though. Probably.

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on September 15th, 2014

How Guilty Should I Feel?

#159 September 12, 2014: How Guilty Should I Feel?

I have moral quandaries about using local restaurant coupons and freelancing for Macworld. Be my conscience!

Posted on September 12th, 2014

Xbox Free60

#158 September 11, 2014: Xbox Free60

I wished for a free Xbox, and I got a free Xbox. The system works!

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on September 11th, 2014

Scattered Macworld Thoughts

Posted on September 10th, 2014

Apple Watch and Apple Pay are stupid names for cool things

Lex's note:

I wrote this last night, as an op-ed for Macworld. Then, today, just about everyone left at Macworld got fired, with a smidgen of exceptions. (Not being coy—just haven't heard definitively at this writing.)

My editors at Macworld would have turned this piece into something awesomer. They may have made me tamp down my Trump insults, but they would also have tightened up my writing and my arguments and fixed whatever grammatical errors you can find below.

The management team at Macworld didn't know what it had, and now it doesn't have it anymore. I can't wait to see what those fine writers and editors do next.

Anyway, here's my opinion about the crappy names for those new Apple products. PS: Macworld would have come up with a better headline, too.

Whether you think Donald Trump is a blowhard, or merely eminently unlikeable, we can probably agree that his approach to naming his possessions skews a bit self-absorbed: Trump Taj Mahal, Trump Tower, Trump Palace, Trump National Golf Club, Trump Winery, and on and on.

It bums me out that Tim Cook’s Apple is gung-ho on following in Trump’s footsteps when it comes to naming things. As exciting as Tuesday’s announcements were, the names Apple Pay and Apple Watch leave me cringing; they lack the creativity, style, and uniqueness exhibited by the products they describe.

(Quick aside: Remember that Steve Jobs’s Apple only called the Apple TV the Apple TV because the UK’s iTV threatened to sue if Apple kept that name. And Roku is a way cooler name than Apple TV.)

The reality is, these names don’t matter much: Apple will sell roughly a bajillion Apple Watches; Apple Pay will succeed or fail depending upon whether people are willing to trust their iPhones with their credit cards, name be damned.

An Apple Watch by any other name would be no more seemingly awesome than the device Apple unveiled Tuesday. But Apple could have done so much better.

An i for an i

I suspect Apple didn’t call the Apple Watch an iWatch in part because everyone assumed it would; Apple hates to be predictable. I also suspect Apple recognizes that the naming convention kicked off with the iMac in 1998 is showing its age. (And the parade of ancient software bearing the i-Prefix—like iTunes, iMovie, iDVD, iWork, and iLife—isn’t helping matters.)

I’m all for change. Ken Segall, who is credited with naming the iMac, suggested that the “i” stood for “Internet,” but also represented “individuality” and “innovation.” Customers today know that Apple’s devices are Internet connected, and I firmly believe that Apple’s innovation speaks for itself. I’m okay with Apple’s seeming inclination to retire the “i.”

And yet I’m not nearly as supportive of swapping the Apple for my i.

Apple achin’ mountains

As named by Apple, we have an Apple Watch that can use Apply Pay to buy an Apple TV at the Apple Store.

That’s lame.

I’m not saying I have better ideas for what Apple could have christened its new technologies. I am saying I miss the era when Apple was making up wacky, original names like Performa and Quadra. I’m delighted that the company that names apps like Mail, Messages, and Calendar at least named Safari “Safari” and not “Browser.”

I don’t know why the Pebble smartwatch is called the Pebble—but it evokes some sense of personality in a way that Apple Watch can’t. PayPal and Stripe and Simple are all money-related technologies, and their names offer up a flavor that Apple Pay sorely lacks.

Surely, any clever or original names Apple settled upon would be similarly scrutinized by some overly judgmental jerk who thinks differently from me. But that hypothetical hypercritical person is wrong.

News anchors reporting on Apple’s big announcements needed to resort to awkward constructions like “Apple unveiled its long-awaited watch, called… the Apple Watch.” It’s an uninspired name that suggests going for the safe choice, the bland choice, the uncontroversial choice—all descriptors that sound decidedly un-Appleish.

Despite The Donald’s perspective, more memorable names trump safe ones.

Posted on September 10th, 2014

Apple Watch Watch

#156 September 9, 2015: Apple Watch Watch

I need one. And I share thoughts on how Apple names stuff.

Posted on September 9th, 2014

Notoriously Punctual

#155 September 8, 2014: Notoriously Punctual

My son predicts his first day of school, and I almost get to Marco's house too early.

Posted on September 8th, 2014

No News Is Good News

#154 September 5, 2014: No News Is Good News

154 episodes.

Man.

Sometimes I wonder: What have I done with my life?

Answer: A lot of podcasts.

Posted on September 5th, 2014

As My (Laughter) Husband

#153 September 4, 2014: As My (Laughter) Husband

In which I recount my wedding day, and the story of my iPhone's near drowning.

Posted on September 4th, 2014

Last in, first out

My email strategy sucks.

#152 September 3, 2014: Last In, First Out

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on September 3rd, 2014

A Controversial Opinion. Maybe.

Celebrity nudes! Lex Friedman! A match made in podcasting heaven.

#151 September 2, 2014: A Controversial Opinion. Maybe.

Posted on September 2nd, 2014

That Was Jeff Goldblum

#150 August 28, 2014: That Was Jeff Goldblum

In which I discuss video game consoles, my voice, and The BC-52's.

You can subscribe to Your Daily Lex in iTunes, or use this feed in your podcasting app of choice.

Posted on August 28th, 2014